Resolve Fitness Email Marketing

About 6 months after opening its doors, Resolve Fitness needed some help when it came to signing up new members for the gym and class memberships. My primary focus for this client was to set up an email platform, design email brand templates, set up communication flows, segment members and prospects, create consistent email communications, and survey current members. We also set up a Black Friday campaign that offered a yearly membership deal (to increase long-term sign ups vs. month to month) and class discounts. All emails boasted above average metrics (for example: email 1 of the Welcome Series had an open rate of 65.4% (industry average is 19.9%) and a click rate of 7.7% (industry average is 2%)).