Nature's One Product Marketing & Research

As a pediatric company, Nature's One continuously worked to provide a full line of products for parents and their little ones. Their goal was to be a one-stop-shop for all baby and toddler needs, as well as offer mom something too!

Prior to launching a new product line, it was my responsibility to research the particular industry in which that product fell, competitor companies and products, consumer needs and sentiments, pricing, positioning, etc. Our goal was to understand everything and anything about the industry and the potential product so that we could offer families products they loved and needed.

My research included the following products: diapers and wipes, baby cereal, prenatal vitamins and gummies, infant formulas, and goat milk formulas.