Nature's One Influencer Strategy

Nature's One is the perfect company to benefit from an influencer program because moms love learning and hearing from other moms about the latest products, parenthood struggles and hacks, advice etc. While Nature's One hadn't had much experience in the influencer landscape, we couldn't ignore its potential.

I helped them develop impactful influencer partnerships to enhance brand visibility, credibility, and engagement. Influencer program management involved influencer identification, negotiation and contract management, relationship management, campaign execution and strategy, performance tracking, and ROI analysis. Years later as our company grew, I was able to outsource this and serve as the brand strategy lead for all future partnerships.