Nature's One Commercials

After launching their infant formulas, Nature's One was looking to increase brand awareness and visibility within the infant formula market. One tactic included creating two commercials for Connected TV (CTV) advertising.

I worked with two agencies to bring these videos to life! This project included brainstorming and concepting, script writing and review, serving as the art director and brand representative on the day of shooting, and various brand reviews and approvals.

After completion, these videos were managed by an agency and distributed through social media and CTV.