Nationwide Digital Strategy Campaign
Nationwide | HighMark Acquisition Digital Strategy and Campaign Management
Representing Nationwide's mutual funds digital strategy team, I spearheaded a transformative digital initiative that aided in the launch of 17 newly acquired mutual funds from four distinct subadvisers. This monumental undertaking demanded strategic prowess, meticulous planning, and flawless execution, all of which were delivered within the confines of budgetary constraints and stringent deadlines.
At the heart of this project was the creation and coordination of high-impact deliverables designed to elevate Nationwide's digital presence and solidify its position in the market. From pioneering the production of subadviser biography videos to orchestrating comprehensive web updates and insightful market commentary, every aspect was meticulously crafted to resonate with our target audience and drive engagement.
I played a pivotal role in web development, copywriting, compliance, and campaign management, ensuring seamless integration across all touchpoints and channels. This project was not merely a task; it was a testament to Nationwide's commitment to innovation and excellence in the financial services industry.
