Experience Nationwide Campaign

While working for Nationwide Financial, I served as the strategy and campaign lead for the Experience Nationwide campaign. As the strategy lead, I was responsible for coordinating between other business lines and the internal campaign marketing team where I represented the business as an advocate and strategically led the creation of newly innovative tactics and ideas.

The Experience Nationwide Campaign was focused on increasing the visibility of our mutual funds products among all other Nationwide employees. We offered them a low initial investment rate of only $5 so that they could experience our mutual funds products for themselves! Our messaging focused on popular savings goals like a family safari trip.

The campaign ultimately led to a significant increase in sales, as well as increased visibility and credibility of the Mutual Fund team’s marketing and campaign tactics that were eventually utilized by other business lines and the next generation of the campaign.